2004 Presidential Campaign Blog

"First Choice" New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches New Television Ad Featuring John McCain

ARLINGTON, VA -- Today, Bush-Cheney ’04 announced the release of the campaign’s newest television advertisement which features John Kerry’s first choice for a vice presidential running mate, United States Senator John McCain.  In the new ad, John McCain discusses his support for the President and the leadership President Bush has provided in the War on Terror. The new ad, entitled "First Choice," will air on national cable and in selected local markets.

The new ad will be available shortly at www.GeorgeWBush.com.

Script for "First Choice"

(60 seconds)

Sen. McCain:

It’s a big thing this war. It’s a fight between right and wrong, good and evil. And should our enemies acquire for their arsenal the chemical, biological and nuclear weapons they seek, this war will become an even bigger thing. It will become a fight for our survival. America is under attack by depraved enemies who oppose our every interest and hate every value we hold dear. It is the great test of our generation and he has led with great moral clarity and firm resolve.  He has not wavered, he has not flinched from the hard choices, he was determined and remains determined to make this world a better, safer, freer place.  He deserves not only our support but our admiration.  That’s why I am honored to introduce to you the President of the United States, George W. Bush.

President Bush:

I’m George W. Bush and I approve this message.

Bush Cheney '04 Web Site Redesign

"Weapons" New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Announces New Television Ad

ARLINGTON, VA – Bush-Cheney ’04 today announced the campaign’s newest television ad, entitled “Weapons.”  The ad highlights John Kerry’s troubling record of opposing weapons systems essential to fighting and winning the War on Terror.  The ad will run on national cable and in selected local markets.  Nine other versions of the ad, specific to selected states, will also air. The script for the ad and supporting documentation are attached.

SCRIPT

Bush-Cheney ‘04

TV:  30

Weapons

President Bush:

I’m George W. Bush and I approve this message.

VO:

As our troops defend America in the War on Terror, they must have what it takes to win. Yet, John Kerry has repeatedly opposed weapons vital to winning the War on Terror:  Bradley Fighting Vehicles, Patriot Missiles, B-2 Stealth Bombers, F-18 Fighter Jets and more. Kerry even voted against body armor for our troops on the front line of the War on Terror. John Kerry’s record on national security:  Troubling.

"Doublespeak" New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches New Television Ad

ARLINGTON, VA – Today, Bush-Cheney ‘04 released the campaign’s newest television ad, entitled “Doublespeak.” The ad will air on national cable.

Script for “Doublespeak”

President Bush:

I’m George W. Bush and I approve this message.

VO:
John Kerry says, "A lot of people don't really know who I am."

Well, actually, a lot of people do. Kerry’s hometown paper says, “In his continuing effort to be all things to all voters … John Kerry is engaging in a level of doublespeak that makes most voters wince.”

The Wall Street Journal said Kerry's tax plan “would mean increasing the tax burden again, which would likely kill the recovery." On Iraq, The Washington Post said “Kerry’s attempts to weave a thread connecting and justifying [his] positions are unconvincing.”

The Union Leader says Kerry has “waffled” on historic education reforms he supported in 2001, but now opposes.

And the non-partisan National Journal magazine ranks Kerry the most liberal member of the Senate – more liberal than Hillary Clinton or Ted Kennedy.

John Kerry’s problem is not that people don’t know him. 
It’s that people do.

The new ad will be available at www.GeorgeWBush.com at 4:00 p.m. EST

Bush Cheney '04 Web Site Redesign

Bush Cheney '04 Minnesota Headquarters Grand Opening

Commerce Secretary Don Evans opened the Bush Cheney '04 Minnesota Headquarters Grand Opening on April 5, 2004.

"Wacky" New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches New Ad

ARLINGTON, VA – Bush-Cheney ’04 today will hold a conference call to preview the release of its newest television ad, entitled “Wacky,” which will begin airing Wednesday throughout the country on cable and local affiliates. The ad highlights John Kerry’s career-long support for higher gas prices, including his support for a 50-cent per gallon gas tax.  Additionally, the campaign today launched the Kerry Gas Tax Calculator, so voters can find out how much the 50 cent gas tax, which Kerry has supported, would cost them at the pump.

The video of the new ad will be available at www.GeorgeWBush.com at 7:00 a.m. EST

Script for “Wacky”

President Bush:

I’m George W. Bush and I approve this message.

VO:

Some people have wacky ideas. Like taxing gasoline more so people drive less. That’s John Kerry.

Graphic:

That’s John Kerry

VO:

He supported a 50 cent a gallon gas tax. If Kerry’s tax increase were law, the average family would pay $657 more a year.

Graphic:

Kerry’s Plan:  Pay $657 More a Year For Gas.

VO:

Raising taxes is a habit of Kerry’s.  He supported higher gasoline taxes 11 times.   

Graphic:

John Kerry:  Supported Higher Gas Taxes 11 Times.

VO:

Maybe John Kerry just doesn’t understand what his ideas mean to the rest of us.

Graphic:

John Kerry:  Wrong on Taxes.

“Troops” New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches Updated “Troops” Ad

ARLINGTON, VA – This afternoon, Bush-Cheney ’04 released an updated version of the “Troops” ad that is currently being aired in West Virginia.  The new ad, “Troops – Fog,” examines John Kerry’s vote against funding for our troops in Iraq and his statement Tuesday that he “actually did vote for the $87 billion before I voted against it.”  The ad will be aired nationwide on cable television.

Script for “Troops - Fog”

PRESIDENT BUSH: I’m George W. Bush and I approve this message.

NARRATOR: “Few votes in Congress are as important as funding our troops at war.  Though John Kerry voted in October, 2002 for military action in Iraq, he later voted against funding our soldiers.”

SENATE CLERK:   “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “Body armor and higher combat pay for troops?”

SENATE CLERK:  “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “Better health care for reservists?”

SENATE CLERK:  “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “And what does Kerry say now?”

JOHN KERRY:  “I actually did vote for the $87 billion before I voted against it.”

GRAPHIC:  John Kerry:  Wrong on defense.

NARRATOR: “Wrong on defense.”

The video of the new ad is now available at www.GeorgeWBush.com

“Forward” “100 Days” New Bush-Cheney '04 TV Ads

Bush-Cheney ‘04 Announces New Ads

ARLINGTON, VA – Bush-Cheney ’04 today announced the campaign’s newest set of television ads and the first Bush-Cheney ’04 radio ad.  The ads announced today are entitled “Forward” and “100 Days.”

“These ads demonstrate the clear choice the American people face in November,” said Bush-Cheney Campaign Manager Ken Mehlman. 

The television ads will begin airing tomorrow on national cable stations and selected local affiliates.  A radio version of the “100 Days” ad will also air in selected markets.  The ads will be posted on GeorgeWBush.com and e-mailed to millions of supporters.  Transcripts and fact sheets for the ads follow.

The new ads will take the place of "Tested" and "Lead," which have been on the air since last Friday.  "Safer, Stronger," will remain on the air.

AD SCRIPTS

Bush-Cheney ‘04
TV:  30

"Forward"

President Bush:

Over the past three years, Americans have faced many serious challenges. Now, we face a choice: We can go forward with confidence, resolve and hope.  Or we can turn back to the dangerous illusion that terrorists are not plotting and outlaw regimes are no threat. We can continue to work to create jobs, reform education and lower the cost of health care. Together, we’re moving America forward.

I’m George W. Bush and I approve this message.

Bush-Cheney ‘04
TV:  30

"100 Days"

President Bush:

I’m George W. Bush and I approve this message.

VO:

A President sets his agenda for America in the first 100 days.

John Kerry’s plan: To pay for new government spending, Raise taxes by at least $900 billion. On the War on Terror: Weaken the Patriot Act used to arrest terrorists and protect America. And he wanted to delay defending America until the United Nations approved.

John Kerry:  Wrong on taxes.  Wrong on defense.

“Lead” “Safer, Stronger” “Tested” New Bush-Cheney ‘04 TV Ads

Bush-Cheney ‘04 Announces First Television Ads

ARLINGTON, VA – Bush-Cheney ’04 Campaign Manager Ken Mehlman today unveiled the campaign’s first television ads which will begin airing across the nation tomorrow.  The ads focus on President Bush’s steady leadership and optimistic vision for the country during times of change.

“President Bush has provided the kind of steady leadership that the American people are looking for,” Mehlman stated.  “He has made this country more secure at home and abroad, and his pro-growth policies are helping to create jobs and strengthen the economic recovery.  These ads share the President’s optimism about America’s direction.”

The ads will begin airing tomorrow on national cable television and selected local affiliates including Spanish language stations.  They will also be posted on GeorgeWBush.com and e-mailed to millions of supporters.  Transcripts for the ads follow.

AD SCRIPTS

Bush-Cheney ‘04
TV:  60

“Lead”

President Bush:

One of the things that must never change is the entrepreneurial spirit of America.  This country needs a President who clearly sees that.

Laura Bush:

The strength, the focus, the characteristics that these times demand

President Bush:

And as the economy grows, the job base grows and somebody who’s looking for work will be more likely to find a job.  I know exactly where I want to lead this country; I know what we need to do to make the world more free and more peaceful.  I know what we need to do to make sure every person has a chance at realizing the American dream.  I know what we need to do to continue economic growth so people can find work, to raise the standards at schools so children can learn, to fulfill the promise to America’s seniors.  Americans are hard working, decent, generous people.  I’m optimistic about America because I believe in the people of America. 

President Bush:

I’m President Bush and I approve of this message.

Bush-Cheney ‘04
TV:  30

“Safer, Stronger”

President Bush:

I’m George W. Bush and I approve this message.

Graphics:

January 2001:  The challenge: An economy in recession. A stock market in decline. A dot com boom….gone bustThen… A day of tragedy. A test for all Americans. Today, America is turning the corner. Rising to the challenge. Safer, stronger.

President Bush.  Steady leadership in times of change.

Bush-Cheney ‘04
TV:  30

“Safer, Stronger – Spanish”

President Bush:

Soy George W. Bush y aprobé este mensaje.

Graphics:

Enero del 2001: El Reto Una economía en recesión. La bolsa financiera en declive. La bonanza de los punto com en bancarrota. Y luego… un día trágico Fue una prueba de nuestro valor. Hoy, nuestro país se mueve hacia delante. Estamos más seguros. Más fuertes.

Con el Presidente Bush.

Vamos por buen camino.

Bush-Cheney ‘04
TV:  30

“Tested”

President Bush:

I’m George W. Bush and I approve this message.

VO:

The last few years have tested America in many ways. Some challenges we’ve seen before. And some were like no others. But America rose to the challenge. What sees us through tough times? Freedom, faith, families, and sacrifice. 

President Bush.  Steady leadership in times of change.