IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising

“PALM SPRINGS, CA (February 28, 2011) — In a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats, the Interactive Advertising Bureau (IAB) today announced the six winners of its “Rising Stars” Competition. These new-to-the-market formats will be named IAB Standard Ad Units following six months of in-market validation. A pool of 36 innovative submissions came from more than two dozen companies. The Rising Stars contest kicked off at the MIXX Conference & Expo in September 2010, when the IAB put out a call for new standard ad units that would encourage engagement with viewers on their terms and allow people to participate confidently with brands.”

IAB Announces Winners of ‘Rising Stars’ Competition; New Brand-Friendly Ad Formats Aim to Spur Greater Creativity in Interactive Advertising