New Obama for America Ad: "Heard it Before"
CHICAGO, IL -- Today, Obama for America released a new television advertisement titled “Heard it Before” that highlights Mitt Romney's failed economic record as Governor of Massachusetts -- and how he wants to bring that same economic philosophy to the White House. When running for Governor, Romney promised more jobs, less debt and smaller government. Once in office, he fell short on those promises and more – Massachusetts plummeted to 47th out of 50 in job creation, taxpayers were left with more debt per person than in any other state, and the size of government increased.
Now that he’s running for President, we’re hearing the same empty promises. And America can’t afford the same results. The bottom line is simple – Romney Economics didn’t work then, and it won’t work now.
“Heard it Before” is airing in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.
TITLE
“Heard It Before”
AD
VO:
“It started like this…”
Visual:
“Massachusetts 2002”
VO:
Romney: “I speak the language of business. I know how jobs are created.”
Visual:
“Romney campaigning for Governor.”
VO:
“But it ended like this. One of the worst economic records in the country.”
Visual:
Boston Globe masthead/headline: “Romney’s economic record” – Boston Globe, 7/29/07
Pull quote: “one of the worst in the country”
VO:
“When Mitt Romney was Governor, Massachusetts lost 40,000 manufacturing jobs.”
Visual:
Closed factory.
Super: “Lost 40,000 manufacturing jobs” –Bureau of Labor Statistics
VO:
“A rate twice the national average.”
Visual:
Abandoned work gloves.
Super: “Twice the national average” –Bureau of Labor Statistics
VO:
“And fell to forty-seventh in job creation. Fourth from the bottom.”
Visual:
Chart scrolls down to find MA at the bottom of job creation.
Logo: “State Job Creation, U.S. Bureau of Labor Statistics”
VO:
“Instead of hiring workers from his own state, Romney outsourced call center jobs to India.”
Visual:
Romney campaigning. Empty office building. Workers in India.
Super: “Outsourced jobs to India” – Boston Globe, 5/1/12
VO:
“He cut taxes for millionaires like himself…”
Visual:
Romney boarding jet
Super: “Cut taxes for millionaires” –Associated Press, 11/18/05, 12/8/05
VO:
“While raising them on the middle class…”
Visual:
Middle class family
Super: “Raised taxes and fees on middle class” – Boston Globe, 9/27/06
VO:
“…and left the state two point six billion deeper in debt.”
Visual:
Massachusetts State House
Super: “$2.6 billion more in debt” – Massachusetts Treasurer
VO:
“So now, when Mitt Romney talks about what he’d do as President…”
Romney: “I know what it takes to create jobs.”
Visual:
Romney campaigning in 2012
Super: “Get the facts at RomneyEconomics.com”
VO:
“Remember, we’ve heard it all before…”
Romney: “I know how jobs are created.”
Visual:
Side-by-side screen shots of Romney campaigning 2002 and 2012.
VO:
“Romney economics. It didn’t work then, and it won’t work now.”
Visual:
Boston Globe headline.
Super: “It didn’t work then. It won’t work now.”
Disclaimer: “Approved by Barack Obama. Paid for by Obama for America.”








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