2020 Presidential Campaign Blog

Biden for President Unveils National Ad Featuring Campaign Anthem

Biden for President Unveils National Ad Featuring Campaign AnthemBiden for President Unveils National Ad Featuring Campaign Anthem

Anthem “The Change” Written by Diane Warren and Performed by Superstar JoJo
Spanish-Language Version “El Cambio” Performed by Puerto Rican Pop Artist Chesca

Today, Biden for President is unveiling a powerful new ad that encapsulates the strength, resilience, and hope of the Biden-Harris ticket, featuring a campaign anthem, “The Change,” written by the acclaimed award-winning songwriter Diane Warren and performed by superstar singer JoJo. The ad follows the full lyric video of the song released last week.

The minute-long spot will premiere today on MTV and a Spanish-language version “El Cambio” performed by Puerto Rican rising pop artist Chesca will also debut on MTV. The ad will air between now and Election Day and it will be a digital ad targeting younger Americans across multiple platforms. The ad also follows the full Spanish lyric video of the song released last week.

Watch “The Change” in English HERE.

Watch “El Cambio” in Spanish HERE.

Biden for President continues airing ads on national cable as well as television airwaves and digital platforms in a total of 16 states of where the campaign’s paid media program is active in designated markets — including Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia, and Wisconsin.

New Donald Trump Campaign Ad "Backbone"

President Trump is Putting American Workers First

President Trump promised to deliver record economic gains for American workers and, with today's historic GDP report, has proven the success of his America First policies. Joe Biden spent 47 years in Washington shipping factory jobs overseas and selling out to China. President Trump has defended American jobs and brought economic success back to our country. America's hardworking men and women form the backbone of this country and, with President Trump, they will always have an ally in the White House. The Trump Campaign's new ad, "Backbone," highlights President Trump's economic record of Promises Made, Promises Kept and will air on network cable and local broadcast and cable across the country.

Click here to watch "Backbone"

New Donald Trump Campaign Ad "Earthquake"

NEW AD: President Trump Delivers Record Setting Economic Gains

On the heels of today's record-breaking GDP numbers, President Trump's re-election campaign launched a new ad detailing the President's successful, economic agenda for all Americans. Over the last four years, President Trump built our economy to unprecedented heights, and he's the only candidate who can do it again. While Joe Biden champions disastrous policies that will lockdown our economy and stifle economic growth, President Trump will continue to create jobs and generate opportunity for all Americans.

Click here to watch "Earthquake"

New Donald Trump Campaign TV Ad "Uphold the Law"

New Trump Campaign Ad Slams Biden for Abandoning Police and Supporting Rioters

As riots again begin to break out in cities across America, the Trump campaign has released a new television ad titled “Uphold the Law.” This ad reminds voters that Joe Biden and Kamala Harris have turned their backs on law enforcement and embraced far-left agitators in a bid to appease their radical base. While President Trump backs the blue and works to reestablish law and order, Joe Biden fans the flames of violence. By bailing out rioters and refusing to condemn left-wing violence, Joe Biden has tacitly endorsed the radical extremists tearing America apart. He simply cannot be trusted to uphold the rule of law and defend the American people. “Uphold the Law,” will be aired nationally.

Click Here to Watch "Uphold the Law"

New Series of Biden for President National Ads Lay Out Closing Message to the Black Community

New Series of Biden for President National Ads Lay Out Uplifting Closing Message to the Black Community

Today, Biden for President released a series of ads laying out an uplifting final message and call to action to the Black community. The series of ads range from Joe Biden speaking directly with voters about his plan to ensure Black Lives Matter is a policy mandate to Senator Kamala Harris explaining what can change when you vote to a soaring vision of the power of the Black vote set to the music of Andra Day. The ads are a part of a nationwide closing investment and mobilization message to the Black community.

“Black Lives Matter”

The ad entitled “Black Lives Matter” features Joe Biden speaking directly to voters about how he would meet inequity head on. Joe Biden lays out his plan to ensure African Americans get a fair shake at economic opportunity, health care, criminal justice, education and housing. The 60 second and 30 second ads will run on TV and radio nationwide, including in Michigan, Wisconsin, Pennsylvania, North Carolina, Florida, Georgia, and Ohio.

Watch “Black Lives Matter” HERE.

Joe Biden Lays Out his Plan

In a series of four 15 second direct-to-camera ads, Joe Biden lays out how he will get COVID under control, tackle police misconduct, decriminalize Marijuana and raise the minimum wage to $15 an hour. The ads are a part of Joe Biden’s closing message to voters nationwide and will run on TV and radio.

Watch “Joe Biden on COVID-19” HERE.

Watch “Joe Biden on Policing” HERE.

Watch “Joe Biden on Decriminalizing Marijuana” HERE.

Watch “Joe Biden on a $15 Minimum Wage” HERE.

“Vote for Change”

In an ad entitled “Vote for Change”, Senator Kamala Harris explains what can change when we vote. Senator Harris directly asks voters to cast their ballot for the Biden-Harris ticket. The 30 second ad will run nationwide on TV and radio including in Michigan, Wisconsin, Pennsylvania, North Carolina, Florida, Georgia, Ohio and Arizona.

The ad is released alongside a 15 second message laying out Senator Harris’ commitment to reform the criminal justice system and automatically expunge prior marijuana use convictions.

Watch “Vote for Change” HERE.

Watch “Prior” HERE.

“Rise Up”

The ad entitled “Rise Up” features the faces of Black Americans from across the country, emphasizes that your vote is your voice and ends with Joe Biden reminding voters that “this is your campaign.” The ad features the song “Rise Up” by Andra Day.

Today’s release is part of a robust campaign closing message effort nationally and in key battleground states to educate and energize Black voters. This 60 second and 30 second ad will run nationwide with targeted placement in Michigan, Wisconsin, Pennsylvania, Florida, North Carolina, Ohio, and Georgia. The ads will run on television and digital.

Watch “Rise Up” HERE.

Biden for President Debuts Closing Message Ads Nationwide

Biden for President Debuts Closing Message Ads Nationwide
Ads Highlight Urgency Around Winning the Battle for the Soul of the Nation and Unifying the Country

Today, Biden for President is debuting closing message ads that will air nationwide throughout the final week of the election, underscoring the key themes that have defined Joe Biden’s campaign and showcasing to Americans his unwavering commitment to restoring the soul of the nation and unifying the country. In two separate minute-long spots, Jill and Joe Biden each speak directly to viewers and make a closing argument to voters about the stakes of the election and why Vice President Biden will rise to the moment.

In “Rising,” Joe Biden reiterates a preeminent pillar of his entire campaign: that we are in a battle for the soul of the nation, which he believes to be even truer today. Vice President Biden underscores that this election defines America and the election presents an opportunity to put the darkness of the past four years behind us and choose hope over fear, unity over division, and science over fiction. Vice President Biden asks Americans for their vote and pledges to unite the country, noting how we have never been unable to do anything when we’ve done it together.

Watch “Rising” HERE.

Additionally, Jill Biden narrates a spot called “In the Dark” and tells viewers about meeting Vice President Biden, the personal tragedies he overcame, and how his faith guided him throughout his life and career. Dr. Biden notes it helped him channel his grief into purpose and give him the strength to fight for other families, and she asserts that Vice President Biden will bring families together, find darkness in the light, and give our country hope.

Watch “In the Dark” HERE.

In addition to other ads that remain on the air, these closing messages ads will maintain a significant presence on digital and national cable and broadcast stations between now and Election Day, including running key markets across 16 battleground states: Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia, and Wisconsin.

Biden for President Makes Closing Argument to Latino Voters, Launches Ads Across 11 States

One Week Out, Biden for President Makes Closing Argument to Latino Voters, Launches Ads Across 11 States

Today, Biden for President launched five new ads airing across eleven states highlighting the enthusiasm and excitement across the Latino community for Joe Biden and Kamala Harris. The ads aim to mobilize voters ahead of Election Day and cover a series of issues important to Latinos and assert that a Joe Biden presidency will prioritize their concerns.

“Unidos con Biden,” United with Biden, is the closing anthem of the campaign featuring Gaby Moreno’s hit song Fronteras, and will run as a tv and digital ad in Arizona, Florida, Minnesota, North Carolina, Nevada, Pennsylvania, Virginia and Wisconsin. Integrating user generated content, this heartfelt and uplifting ad features a variety of Latinos from across the U.S. sharing why they are excited to support Joe Biden and Kamala Harris with their vote. The ad will also run on digital in Michigan, Colorado and Texas.

“Yo, Biden” Me, Biden, is a TV ad with East and West versions airing in Arizona, Florida, Minnesota, North Carolina, Pennsylvania, Virginia and Wisconsin. The ad highlights the many reasons why Latinos are supporting Joe Biden, including because he has the best plan to revive the economy, handle climate change, provide affordable healthcare for all and more. The two versions capture the diversity of Latinos and tailors messaging to both regions. The ad will also run on digital in Michigan, Colorado and Texas.

“Cancelado” Canceled, is a digital ad running in Arizona and Nevada. It showcases the Latino youth support for Joe Biden and Kamala Harris. The ad transitions through various early life milestones that have been cancelled due to the mishandling of the pandemic by Trump. In order to avoid further cancellations of life events, the clear choice for presidency is Biden-Harris who will fight to control COVID-19 and keep Latino families safe.

"Quienes Somos" Who We Are is a digital and radio ad in Colorado, Michigan, Minnesosta, North Carolina, Nevada, Virgina, Texas and Wisconsin emphasizes the vital contributions Latinos make to our nation; from food supply, to pandemic response and military service. It finishes with a mobilizing focus on their electoral power in this election.

"Ser Humano" Being Human is a bilingual digital ad airing in Arizona, Colorado, Florida, Michigan, Minnesota, North Carolina, Nevada, Pennsylvania, Virginia, Texas and Wisconsin. The digital ad breaks down the definition of the Spanish phrase "ser humano" – meaning both human being and being human – in English as we see a selection of both Democratic and Republican US presidents displaying what's currently lacking in the White House: empathy, compassion, and humanity.

Biden for President Launches Ads Targeting Native American Voters

Biden for President Launches Ads Targeting Native American Voters

This week, Biden for President is launching ads targeting voters in Indian Country, rolling out digital, radio, and print ads to engage persuadable voters, and mobilize members of Tribal communities to support Joe Biden and Kamala Harris. The ads — the first ever placed by a presidential campaign in at least one Tribal outlet — allow the campaign to reach voters in Indian Country, especially those who the campaign may not be able to reach through traditional voter outreach efforts.

The paid media campaign highlights the Biden-Harris plan for Tribal Nations, and Joe Biden’s commitment to make far-reaching investments to build back better across Indian Country in health care, education, economic opportunities and community development. The ads also recognize how Indian Country has been hit hard by the COVID-19 pandemic, and encourage voters in Indian Country to vote early, urging them to make a plan by visiting iwillvote.com.

And new radio spots, featuring Native American narrators, outline how Joe Biden and Kamala Harris are committed to upholding the U.S.’s trust and responsibility to tribal nations, and strengthening the Nation-to-Nation relationship between the United States and Indian tribes. In one radio ad targeting the Navajo Nation, Biden for President Tribal Engagement Director Clara Pratte says, “Joe Biden and Kamala Harris will...work to empower our tribal nation to govern itself, for our communities to make our own decisions.”

The ads will run on platforms in Arizona, Michigan, Minnesota, North Carolina, and Wisconsin. The campaign’s paid media program is active in a total of 16 states — including the above states in addition to Florida, Georgia, Iowa, Maine, Nevada, Nebraska, New Hampshire, Ohio, Pennsylvania, Texas, and Virginia.

Biden for President Floods Airwaves with Spanish and Bilingual Ads

Biden for President Floods Airwaves with Spanish and Bilingual Ads, Urging Voters to Cast Their Ballot for Biden-Harris

Today, Biden for President announced seven Spanish and Bilingual ads featuring the diversity of the Latino community. The ads highlight personal testimonials outlining Donald Trump’s failed leadership and the importance of early voting. Making the case for Biden-Harris the ads emphasize the need for real leadership to help Latino families and more importantly how Latinos will be the deciding factor in this election.

“Abandonados” Abandoned is a Spanish TV ad running in Florida and Pennsylvania featuring José Rodriguez, a priest and champion of the Puerto Rican community in Central Florida. Rodriguez highlights how in the wake of Hurricane Maria, Trump abandoned the island and when Puerto Ricans arrived in Orlando in search of refuge, Trump abandoned them again. Three years later, Rodriguez says nothing has changed and the community is still under attack—now, because of the pandemic.

In Arizona, "La Primera Vez" The First Time tells the story of Lidia, a first time voter in Phoenix, Arizona diagnosed with lupus 13 years ago. She takes hydroxychloroquine for pain flare-ups associated with her incurable disease. Lidia explains how President Trump’s irresponsible promotion of hydroxychloroquine as a proven treatment for COVID-19 caused the pharmaceutical drug to run out for people like her. As a first time voter, she is casting her ballot for Biden-Harris because Lidia knows we need a leader who will put the needs of people first, and who works to unify the country. The Spanish ad will run on TV across Arizona.

“Son Muy Similares" They Are Very Similar is a Spanish TV ad running in Miami, Ft. Myers and West Palm Beach. It features Cecilia, a young Venezuelan woman who speaks about her firsthand experience with socialism. She dismisses the narrative of Joe Biden as a socialist and explains how Donald Trump’s authoritarian tactics are similar to the dictator Nicolás Maduro. “Joe Biden will help fix the problems Trump created in this country,” she says as to why she is voting for Biden-Harris.

"La Mejor Cara" The Best Version is a digital Spanish ad which uses the spoken word artform to highlight Joe Biden’s record as manager of the Recovery Act alongside Barack Obama, before providing an overview on Biden’s plan to handle the current crisis. The ad will run in Florida and Pennsylvania.

"Pasar la Página” Turn The Page is a Spanish TV ad that will run on TV in Arizona, Florida, Minnesota, Nevada, North Carolina, Pennsylvania, Virginia and Wisconsin. It will also run as a radio ad in Iowa. The ad reminds Latinos of their ability to mobilize in the face of adversity. Images from the Trump administration are shown and lack vibrancy. They are replaced with colorful and positive visuals with the narrator reminding voters the time has come to turn the page on Donald Trump.

“Works” Trabajamos, is a bilingual digital ad targeting young Latino voters. The ads highlight Biden’s plans to control COVID-19, restart the economy, lower healthcare costs, and fight discrimination. The digital ad also showcases Joe Biden and Kamala Harris as relentless public servants ready to work for the Latino community. The narrator calls on voters to do their part and head to the polls in support of an administration that works for them. The ad will run in Arizona, Florida, Michigan, North Carolina, Nevada, Pennsylvania, Texas and Wisconsin.

Biden for President Tackles Airwaves During NFL Games

Biden for President Tackles Airwaves During NFL Games

New National Spots to Reach Millions in Battleground States

The Beastie Boys License Music for First Ad Ever

Today, Biden for President is releasing a flurry of new ads that will air during nationally broadcast NFL games, reaching millions of voters in battleground states.

During the Steelers game, “The Blind Pig” will air on CBS and tell the story of a small business owner whose bar in Ann Arbor, Michigan, The Blind Pig, attracted artists and music goers that has been crowded for 50 years, but is now just an empty room because of Donald Trump’s failed COVID-19 response and shuttered economy. The ad also features the song “Sabotage” by The Beastie Boys, which has never licensed music for an ad until now because of the importance of the election.

Additionally, during the Steelers game, the campaign will air a new 0:30 spot specifically for the Pittsburgh market only called “Flex Your Power” that features former Steelers player Ryan Shazier talking about the importance of voting this election after he didn’t vote in 2016.

During the Rams vs. 49ers game on NBC, a :30 ad named “Worth Fighting For” will share the story of Matt, a U.S. Army veteran from Lancaster County, Pennsylvania. He talks about returning home with PTSD and rejects Trump’s reported notions that our service members are “losers and suckers,” asserting that Joe Biden is the leader who will fight for our country and its families.

Tomorrow, during ESPN Monday Night Football, “Tristen Vance” will broadcast nationwide and share Vance’s testimonial for supporting Joe Biden. Vance, a college student in Flagstaff, Arizona who is an aspiring professional athlete, lambasts Trump for his failed response to the virus and the reason he is missing this year’s seasons — and putting his dreams on hold.

The campaign also has previously aired ads scheduled to run during the Green Bay vs. Buccaneers game on Fox and during Thursday Night Football later this week.

Biden for President continues airing ads on national cable as well as television airwaves and digital platforms in a total of 16 states of where the campaign’s paid media program is active in designated markets — including Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia, and Wisconsin.