Pete for America Announces Super Tuesday Get-Out-The-Vote Effort Ahead of March 3rd
SOUTH BEND, IN - With less than a week until Super Tuesday, Pete for America announced a major get-out-the-vote (GOTV) effort in Super Tuesday states that includes a seven figure television and digital ad buy in 12 states, more than 700 hundred mobilization events to reach voters, surrogate events, an innovative digital door knocking program, digital ads, and Pete rallies across Super Tuesday states ahead of March 3rd.
Quote from Samantha Steelman, Super Tuesday Organizing Director:
"We are building the campaign that will not only win the nomination but will defeat Donald Trump in November. We know Pete’s message is resonating across the country –– voters are tired of the politics of division and dysfunction. And Pete is the candidate offering bold solutions to our country’s greatest challenges in a way that actually unites the country. To propel Pete to the nomination, we’re running a first-of-its-kind GOTV program that combines digital organizing, paid media, and boots-on-the-ground organizing to reach millions of voters ahead of Super Tuesday.”
This week, we’re announcing:
• An innovative “Digital Door Knocking” program for GOTV
• A targeted Super Tuesday digital ad program with supporter generated content
• More than 20 surrogates traveling to Super Tuesday states
• More than 700 Get-Out-The-Vote events in Super Tuesday states
• Pete trips to North Carolina, Texas, Oklahoma City, and California
• A seven-figure television and digital ad buy
Digital Door Knocking Program to GOTV:
Pete for America is running innovative digital efforts to mobilize voters ahead of GOTV. In the first-of-its-kind program, Pete for America volunteers created lists of all twitter followers of Pete for America’s account that live in Super Tuesday states. Now, volunteers are direct messaging each of these twitter followers to encourage them to move their online support to offline action. They’re asking them about their plan to vote and whether they can knock doors and get plugged in to on the ground work.
Super Tuesday Digital Ads:
Pete for America will launch a new targeted digital advertising program in Super Tuesday states featuring state-specific digital ads heading into the final week before the Super Tuesday. The ad buy includes dozens of variations of Facebook and YouTube spots, from user-generated content of voters across Super Tuesday states explaining why they're supporting Pete. The ads will be targeted to the individual state that the featured voters are from. Here’s some examples:
• Alabama
• California
• Maine
• Massachusetts
• Minnesota
• North Carolina
• Oklahoma
• Texas
• Vermont
Pete Trips:
Over the last two weeks, Pete has made five trips to Super Tuesday states with trips to California, Colorado, Utah, and Virginia. In the coming days, he’ll make several more trips to North Carolina, Texas, Oklahoma, and California.
Surrogates:
Pete for America has over 20 surrogates that are traveling to at least 10 Super Tuesday states over the next week. Those surrogates include:
• U.S. Representative Anthony Brown, D-MD
• U.S. Representative Annie Kuster, D-NH
• U.S. Representative Don Beyer, D-VA
• U.S. Representative Kathleen Rice, D-NY
• Mayor Steve Adler, Austin, TX
• Mayor Nan Whaley, Dayton, OH
• Former Mayor Annise Parker, Houston, TX
• Former Obama staffer Reggie Love
• Miss Black America Ryann Richardson
GOTV grassroots organizing:
For GOTV, we will have 30,000 volunteers hosting hundreds of voter contact events –– including “knock your block” events, block parties, phone banks, canvass launches, and more to mobilize voters to vote on March 3rd. And Pete for America is not just asking our volunteers to phone bank and knock on the doors of strangers. Rather, the campaign is having them reach out to their own personal community –– their friends, neighbors, and networks to make a personal case for why they need to vote for Pete. Research shows that the most effective way to mobilize voters is through personal connections.
This strategy has already been working. Pete has been bringing new voters into the process and our grassroots organizing team has been locking in that support. In Iowa and New Hampshire, Pete won voters who didn’t support Clinton or Sanders in 2016 and came in second with first time voters and caucusgoers in Iowa, New Hampshire, and Nevada. Turning these voters out on Super Tuesday will be critical to our success on March 3rd.
TV & digital ad buys
Pete for America announced a major television and digital ad buy in 12 Super Tuesday states. It's an over seven-figure buy for TV and digital. The ads will run in markets in Alabama, Arkansans, California, Colorado, Maine, Massachusetts, Minnesota, North Carolina, Oklahoma, Texas, Vermont, and Virginia through Super Tuesday.