Nikki Haley Campaign Announces Initial Advertising Buy of the Campaign – at $10 million
CHARLESTON, S.C. — Fresh off winning the third debate, the Nikki Haley for President campaign announced today that it will book $10 million in TV, radio, and digital advertising across Iowa and New Hampshire beginning in the first week of December.
Haley is the only candidate devoting major resources to both Iowa and New Hampshire, and the only candidate other than Donald Trump who is positioned to do well in both states, as well as in South Carolina.
Read more in the Associated Press.
While Ron DeSantis is desperately staking his entire campaign on Iowa, Nikki Haley will at least double DeSantis’ cash-strapped advertising in Iowa alone, while DeSantis has abandoned New Hampshire advertising altogether.
As a reminder, DeSantis’ campaign finished the third quarter with $5 million in primary cash on hand and $1 million in debt, and proceeded to spend half of that on Iowa TV. Haley's campaign ended the third quarter with $9.1 million in primary cash on hand, no debt, and just had its best month of fundraising in the entire campaign. She is now second in leading polls in all the early states. Haley enters the early states in a very strong financial and political position to contest Iowa, New Hampshire, and South Carolina.
“Nikki Haley’s momentum and path to victory are clear,” said Haley for President campaign manager Betsy Ankney. “The same can’t be said for Ron DeSantis, who, even with a decent showing in Iowa, can’t afford a cup of coffee at the Red Arrow Diner in New Hampshire and is a mere tourist in South Carolina. Nikki’s campaign is built to win the primary against Donald Trump and all polls show she is by far the strongest Republican against Joe Biden in the general. After Republican losses in 2020, 2022, and 2023, it’s time to leave behind the chaos and drama of the past and nominate a new generation of conservative leadership.”
