Team Biden-Harris Launches Latinos con Biden-Harris
Today, Team Biden-Harris is launching Latinos con Biden-Harris, a national organizing program to engage and mobilize Latino voters, communities, and leaders across the country. Latinos are among the fastest-growing demographic groups in the country, and Latinos con Biden-Harris will ensure the campaign meets Latino voters where they are with trusted messengers and by organizing directly in their communities to earn their vote — in small businesses, dining room tables, and through social media.
Later today, President Biden will officially kick off Latinos con Biden-Harris in Arizona alongside Latino organizers. The President’s Arizona event will kickstart a series of efforts and events both online and in-person to engage, train, and mobilize Latino supporters on messaging and relational organizing to reach their friends and families about the President, his story, and the choice Latinos will face in this election. Throughout the week, the campaign will also hold events — including organizing events, volunteer trainings, and house parties — in battleground states, including Nevada, Pennsylvania, North Carolina, and Wisconsin.
“The Latino vote was critical to the President’s victory in 2020, and 2024 will be no different,” said Biden-Harris 2o24 Campaign Manager Julie Chavez Rodriguez. “Latinos con Biden-Harris will be essential to activating and mobilizing Latinos across the country, and importantly, is another way we are making clear with action that we are investing aggressively into earning the Latino vote. Our community has deep roots in organizing, and we are excited to harness that skillset to fight for our families, our communities, and against Donald Trump’s anti-Latino agenda. There’s too much at stake in this election.”
To launch Latinos con Biden-Harris, Campaign Co-Chair Congresswoman Veronica Escobar shared a video about the important role Latinos will play in reelecting President Biden and Vice President Harris, and the stakes of this election for the Latino community.
The launch of Latinos con Biden-Harris builds on the campaign’s aggressive and tailored strategy to reaching Latinos:
Vice President Harris just completed a swing across Nevada, Arizona, and Colorado focused on reaching Latino voters.
First Lady Jill Biden recently traveled to Nevada where she met with Latina mothers to discuss the stakes in this election and the importance of Latino voters to the Biden-Harris coalition.
Alongside the launch of Latinos con Biden-Harris, the campaign will engage and coordinate closely with leaders and stakeholders from across the country, focusing on different and critical segments of the Latino community like young Latinos and Latino men.
Building off of the 2020 campaign’s efforts to tailor and target its efforts to the many different backgrounds of Latinos in this country, Latinos con Biden-Harris will include grassroots-led efforts to reach individual diasporas like Mexicanos con Biden-Harris, Venezolanos con Biden-Harris, Boricuas con Biden-Harris, and more.
In the past few days alone, both President Biden and Vice President Harris have participated in six Hispanic media interviews, including two nationally syndicated interviews with President Biden airing this morning to correspond with the program’s launch.
Today, Team Biden-Harris will also announce its first Latino creative as a part of its $30 million spring paid media buy. “Only One Choice”or “Una Opción” is a direct-to-camera video from President Biden in Spanish, English, and Spanglish that outlines his commitment to delivering on lower costs and more opportunities for Latino families — in stark contrast to Donald Trump, who has demonized Latinos throughout his political career and is pursuing an agenda that hurts Latinos. This ad and this buy build on Team Biden-Harris’ historic 2023 paid media buy that was both the largest and earliest investment in Hispanic media for a reelection campaign in history.
